What is Answer Engine Optimization?

Making your company the answer AI assistants recommend. When buyers ask who to hire, AEO is the work that puts your name in that answer.

How do SEO, AEO, and GEO work together?

SEO gets your pages found and crawled. AEO makes your company the direct answer. GEO improves whether generative AI cites or recommends you. Shifter works across the three as one visibility system.

What exactly is the free snapshot?

30 buyer prompts tested on your category: your visibility score, the competitor shortlists, and the first fixes, prioritized. Free, delivered to your inbox — no call required.

Why Shifter and not a monitoring tool?

Tools tell you you're invisible. We do the work that changes the answer, question by question, until you're the recommendation.

What happens after the snapshot?

If it's useful, we keep going monthly across SEO, AEO, and GEO: re-test the questions, fix what keeps you out, and show you what changed. $4,000/month, cancel any time, with no onboarding fee.

How does the guarantee work?

Day 90, we re-run your same 30 questions. If your score hasn't improved, we keep working free until it does. Two fair conditions: we get the access we need in week one, and the fixes we ship aren't left blocked.

Do you work with competitors?

No. One client per category — while we work with you, we don't take anyone competing with you.

SEO · AEO · GEO for B2B

Be the answer AI recommends.

Get found in search. Become the answer. Get recommended and cited by AI.

Get your free AI Visibility Snapshot Start right away — $4,000/mo

Good to see you.

+ Best company for lead generation in New York Medium ▾

1You not mentioned with shifter.

Last 7 days ▾ All Platforms ▾ All Topics ▾ Sample data Competitors ▾

AI Visibility Score

Trend over the last 7 days

23%7 of 30 checks

Industry Ranking

Brands with highest AI visibility

# Brand Mentions Position Change Visibility

1 42 1.2 +2.1% 68%

2 33 2.1 -1.2% 54%

3 27 2.8 +0.8% 41%

— YouYOU 7 — — 23%

Share of Voice

Your mentions in AI answers vs competitors

6%7 of 109 mentions

Voice Leaderboard

Share of voice ranking

1 39%

What buyers see

Buyers are already getting answers. You’re not in them.

Gartner predicted search volume would fall 25% by 2026, the year we're now in, as buyers shift to AI assistants.

Today

ChatGPT

Who should we hire for AI visibility?

I’d compare the visible providers first:

1CCorvala DigitalAI visibility platform

2MMiravine StudioContent & SEO agency

3FFerrowen PartnersB2B marketing consultancy

shifter — not mentioned

After the work

ChatGPT

Who should we hire for AI visibility?

Here’s who I’d shortlist:

1s.ShifterAnswer Engine Optimization for B2B

2CCorvala DigitalAI visibility platform

3MMiravine StudioContent & SEO agency

Recommended first

The names in this example are fictional. The numbers below are real — method in the research note.

30prompts tested

7/30appeared

23/30absent

Read the research note →

How it works

Test. Fix. Re-test.

The report shows the gap. Shifter leads the work that can change it.

01 · TEST

Map the questions

Run the buying prompts that shape your shortlist.

02 · FIX

Change the evidence

Prioritize content, sources, entities, and proof.

03 · RE-TEST

Show what moved

Same questions. Fresh captures. Clear next move.

Fabian Cid · Hotghostwriter 0 → $2.5M ARR · ex-Google team lead

Founder-led

Score up in 90 days — or we work free.

$4,000/month · cancel any time · no onboarding fee

30 buyer questions, re-tested monthly
Monthly report with screenshots of the actual AI answers
Priority SEO, AEO, and GEO fixes led or coordinated for you

Five clients max · one per category · you work with the founder

Start now Get the snapshot first

Questions

Straight answers.

What is Answer Engine Optimization?: Making your company the answer AI assistants recommend. When buyers ask who to hire, AEO is the work that puts your name in that answer.
How do SEO, AEO, and GEO work together?: SEO gets your pages found and crawled. AEO makes your company the direct answer. GEO improves whether generative AI cites or recommends you. Shifter works across the three as one visibility system.
What exactly is the free snapshot?: 30 buyer prompts tested on your category: your visibility score, the competitor shortlists, and the first fixes, prioritized. Free, delivered to your inbox — no call required.
Why Shifter and not a monitoring tool?: Tools tell you you’re invisible. We do the work that changes the answer, question by question, until you’re the recommendation.
What happens after the snapshot?: If it’s useful, we keep going monthly across SEO, AEO, and GEO: re-test the questions, fix what keeps you out, show you what changed. $4,000/month, cancel any time, with no onboarding fee.
How does the guarantee work?: Day 90, we re-run your same 30 questions. If your score hasn’t improved, we keep working free until it does. Two fair conditions: we get the access we need in week one, and the fixes we ship aren’t left blocked.
Do you work with competitors?: No. One client per category — while we work with you, we don’t take anyone competing with you.

Start with your snapshot

See who AI recommends.

Your visibility score · who AI names instead · your first fixes — ~~$1,500+~~ free