shifter.

Get named when buyers ask AI.

SEO and AI search for B2B software companies.

See where you stand
ChatGPT

Which AI SDR tools work for a Series A sales team?

Three options come up most often:

  1. 1
  2. 2Your company
  3. 3

The shortlist starts before the first call

Before a buyer ever calls you, they search, compare and ask AI who to shortlist. If you’re not in those answers, you never hear about the deal.

Your content, website and outreach. Handled.

We choose priorities with you, then do the work.

  1. 01

    Pick the right opportunities.

    We find the questions, pages and gaps worth working on first.

  2. 02

    Publish what buyers need.

    Useful articles. Clearer product pages. Website fixes taken care of.

  3. 03

    Get your name out there.

    We pitch your expertise and news to relevant industry publications.

  4. 04

    See what changed.

    Track your visibility, review the work and choose the next move.

Fabian Cid at his desk with a notebook and laptop
Fabian CidFounder, Shifter

A founder on your side.

I’m Fabian. I lead the priorities at Shifter and stay involved in the work. You have a direct line to me.

Before Shifter
Team lead at Google
Built
Hotghostwriter, a 400-person ghostwriting company
At Shifter
Sets the priorities, stays in the work
Meet Fabian LinkedIn

Find your gear.

Choose the scope you need. Start with regular publishing, or add deeper research and technical support.

Choose a gear

Drag the knob or tap a gear to compare

Gear 1Build your foundation

$1,797USD / month

Regular content, backlinks and search improvements for one website.

Month to monthEligible for the 30% traffic guarantee

Choose Gear 1
Articles / month
30with supporting media
Earned links / month
3–5target, reported with URLs; never bought
Brand mentions / month
3–5target, across relevant channels
AI prompts tracked
150for your business
PR campaigns
1every quarter
Account rhythm
Weekly report · Slack support

30% more traffic in 90 days.

If qualified organic and AI search traffic doesn’t grow 30% against the agreed baseline, we keep working without management fees until it does.

For qualified Gear 1 & Gear 2 clients · Conditions ↗

30-day delivery guarantee.

If we don’t deliver the agreed first-month work, we refund the first month’s base service fee.

Gears 1–5 · Delivery terms ↗

Gears 1–5 include a dedicated strategist, website optimization, weekly reports and Slack support.

All six gears, side by side.

USD per month · Gears 1–2 month to month · Gears 3–5 rolling 90-day terms · Gear 6 custom terms

All six gears. USD per month. Gears 1–2 month to month; Gears 3–5 rolling 90-day terms; Gear 6 custom terms, priced on a scoping call.
GearPriceArticlesEarned linksMentionsAI promptsPRRhythmChoose
Gear 1$1,797Month to month30Supporting media3–5Target3–5Target1501 per quarterWeekly reportChoose ↗
Gear 2$2,997Month to month45Supporting media6–10Target5–8Target3001 per monthWeekly reportChoose ↗
Gear 3$5,000Rolling 90 days45–60Expert reviewed8–12Target8–12TargetUp to 5001 per monthWeekly reportMonthly strategy callChoose ↗
Gear 4$8,000Rolling 90 days45–75Deep research + FAQs10–15Target12–15TargetUp to 7502 per monthWeekly reportMonthly executive reportChoose ↗
Gear 5$10,000Rolling 90 days45–90Deep research + FAQs12–20Target15–20TargetUp to 1,000Across your marketsUp to 4 per monthWeekly reportRegular strategy callsChoose ↗
Gear 6 · CustomOn a callCustom termsScoped on a call: products, markets, research and procurementBook a call ↗

PR is syndicated distribution; specific pickups and AI citations are not guaranteed.

Not sure how much you need?

Talk it through with Fabian

Your first month with Shifter.

Three steps, each with something you can hold us to.

  1. 01

    Meet Fabian

    Meet Fabian, share access and agree who you want to reach.

    Your starting brief
  2. 02

    Agree the first priorities

    Agree the first month’s work, completion checks and start date in your Order.

    Agreed first-month plan
  3. 03

    Put the work in motion

    Weekly reports show completed work, approvals needed and next steps.

    Work log and weekly report

A few useful answers

Before we get started.

How is the content checked?

Every article starts with a buyer question. We check sources and review the draft; you confirm product details and first-hand claims before publication. Gears 3–5 add the specialist review or deeper research listed in each plan.

How will we know it’s working?

Weekly updates show the work completed, search traffic and how your business appears in tracked AI answers. We use those findings to choose the next priorities. The traffic guarantee has its own agreed baseline and eligibility conditions. How we measure progress ↗

What do you need from our team?

Access to your website, analytics and Search Console, plus accurate product information and timely approvals. See how we share the work ↗

Is Shifter a fit for our team?

We work with B2B companies that want ongoing content and search improvements, with access and approvals available to support the work. If you are still defining your offer, need something outside the listed plans or are unsure which Gear fits, talk to Fabian before choosing ↗.

How long is the commitment?

Gear 1 and Gear 2 are month to month. Cancel before your next renewal to stop the following month’s charge. Gears 3–5 have rolling 90-day terms. The optional rebuild migration waiver requires a separate, explicit six-month subscription commitment.

Is PR included?

Gears 1–5 include PR distribution at their stated cadence; for Gear 6, PR is part of the scoping call. A PR campaign produces an approved release and a pickup report; it does not promise journalist coverage or AI citations.

Every engine needs a shifter.

Let’s get
to work.

Start with Gear 1 Talk to Fabian

From $1,797 USD / month · No onboarding fee